Roger Moe
(Commercial)
Joe Slade White & Co.
Director: Joe Slade White

This was an important spot for several reasons, the main one being that Moe's opponent had launched a series of smear tactic ads and JSW&Co. chose to respond with this elegant piece which was nominated for a Polly Award.

The result: Moe made an 11% jump in the polls after airing this ad.